We are approaching Christmas and we have decided to really ramp things up, with my wife putting some special deals together and me doing some more internet marketing. And last week was our best week EVER in our history. So we are approaching our tenth anniversary in the next few months, though I feel that it already ten years as I started preparing things in December in 2003 before I started in April 2004 with my first van. So now at this time of year to me is the time I really started concentrating on going forward with an oven cleaning business.
Things are going well as we have achieved our best turnover in a week in our history. That is the best turnover in a week in ten years. As we now take payments on the phone and in advance we can see exactly how much we are taking each day and
when we divide the total by the number of jobs booked in for the day we an work out the average spend per customer. And today we have achieved our highest turnover in a day. We booked in lots of jobs, the number was like the old days, when we were charging a lot less, but now the average spend is £100. So a lot more jobs at a higher average to give the best results.
Over the weekend I found the best ‘liked’ oven cleaning business on Facebook. They have close to 3,000 likes and lots of activity on their Facebook page and the cost of their single oven clean is …. £12.99. They proudly show photos of the cleans – ‘another one at £12.99’.
Yes you read that right, £12.99 for a single oven and £4.00 for a hob. I have been thinking about this and with the activity on their page I would expect them to be totally booked up for Christmas already and as they say they are an express oven cleaning company not doing doing the whole job , they don’t do the ceiling of the oven, fan etc – only half a job but I would guess the the time for the job would average at about 45 minutes per job. So even if they did one job an hour, so eight jobs a day their total turnover would be £104. And they are going to have to get a move on, as all the jobs are not going to be straight forward. I’d even guess that they are getting a lot of hum dingers. As I said our average customer spend is £100 and we are going to be putting our prices up next week as it is the 1st December.
I’m not sure how the express business is sustaining itself, even with an old second hand van the overheads must be more than the cost they get for the clean. That is the cost of acquiring the customer must be more than £12.99. We worked ours out a few years back that to acquire a client and to drive the van there was about £35 to £40 (includes paying our operative).
So this boils down to what I have said before, which business would you like to own, one that his manic and turns over £100 a day or one that is thorough, safe and still fast but turns over £250 to £300 per van per day? If there is a market for them I should be glad.
I’m out cleaning this week so that we can pack the jobs in before Christmas and if we get full up we are going to pass the jobs on to our neighbouring franchisees if they have any space left.
And hopefully we will break last weeks record this week.
Graham Rogers Started OvenGleamers as one man in a van in Taunton in 2004. The business grew to a five van operation by 2007. OvenGleamers first franchisee started in October 2010. OvenGleamers Became An Associate Member of British Franchise Association in 2012. Now growing National OvenGleamers Network. OvenGleamers are AGA and Big Cooker Cleaning Specialists. Graham writes on this blog and films videos and has a podcast.